Cinnamon Toast Crunch

During my junior year at Marquette, I took a class called Advertising Media Strategy with Professor David Wilcox. For our final project, we were instructed to choose a grocery store product and create an advertising brief outlining plans for a potential campaign. In this brief, we were required to provide thorough research on the brand, create a target market and brand persona, include statistics from MRI Simmons, and provide a specific strategy. For my project, I chose Cinnamon Toast Crunch and decided to target a new market, college students.